Transsiberian
Brief
Transsiberian was going to be the most ambitious project in Filmax’s impressive history. The strategy was to sell the film before shooting, meaning that no images or stills were available. A good marketing campaign was needed to make a script into a tangible project. The objective was to launch Transsiberian on the international film market at AFM in Los Angeles, to pre-sell the project and produce the film using this financing.
Concept
We envisaged a three-element communications campaign: poster, catalogue and ads. We also focus the campaign on interactive e-mailing for pre-market presentations.
Results
The campaign was a success, given the number of meetings generated and quantity of pre-sales achieved in L.A. Principal photography started six months after AFM.
