What is beauty?
Creativity is about building a language in which a brand and its audience can communicate and understand each other.
In a time of highly fragmented audiences and significant criticism of the aesthetic surgery industry, we aimed to create a common language with various publics.
Objective: to develop a visual and conceptual language that conveys our perspective that beauty has nothing to do with superficiality.
Objective: to develop a visual and conceptual language that conveys our perspective that beauty has nothing to do with superficiality.
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