Mia Femtech™

In June 2023, Clínica Planas became the first center in Europe to perform a Mia Femtech procedure.

This technology provides a minimally invasive experience that can increase breast size by up to two sizes.

This is undoubtedly a groundbreaking launch. Our challenge is to tell the world that Clínica Planas is innovating with a unique procedure, so different that it may seem unbelievable at first.

Our starting point: analyzing how humans evolve over time, along with our tastes, beliefs, and understanding of life.

We explore how this ‘evolution’ is reflected in the people who visit the Clinic. In 2023, there’s a focus on proportion and harmony in the body, moving away from stereotypes, the “hourglass figure,” and the obsession with voluptuous breasts.

From here, we develop our strategy and positioning.