Branding
Brands often place perfection on a pedestal, frequently embodying this "perfection" in a corporate manual.
These “manuals” typically overlook the fact that for audiences, perfection doesn’t exist.
Why?
– Perfection isn’t believable.
– Perfection is unattainable.
– Perfection is outdated.
This project involves strategic work and storytelling to re-conceptualize a brand with 54 years in the market, translating its values into the language spoken by 21st-century audiences.
