Aesthetic medicine
The face is a person’s calling card, almost a reflection of our soul. It conveys expressions: we laugh, we cry, we gesticulate.
Developing a communication strategy for consumers of facial aesthetic medicine requires brands—whether specialized filler labs, aesthetic clinics, or doctors—to act like influencers. This means using social media as if they were a person, not just a brand.
In essence, the goal is to foster human interaction and evoke happiness in the faces of their future clients.
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