Healthcare
CREATIVITY TO BUILD A HUMAN BRAND IN THE HEALTHCARE SECTOR.
We are living in a social transformation that revolves around the unstoppable and vertiginous advance of AI.
It´s a fact: technology is within everyone´s reach.If we ask Chat GPT to write a text on a certain topic, we will get commodity content in a few seconds.
Instagram, YouTube and Tik Tok give us an infinite scroll of commodity content 24/7.
The difference lies in giving priority to the human; because, nowadays, a prompt does not fill in the gaps.
We are convinced that in a technological environment that is increasingly dehumanised and plagued by commodity content, placing people as agents of change and proposing creative content helps to communicate the humanity of a brand.
